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29 July 2013 | Adam Leach
Coca-Cola has increased efforts to make its supply chain more sustainable by announcing a series of new targets in the areas of sourcing, water use and carbon dioxide emissions.
The drinks producer, which is working with the World Wide Fund for Nature (WWF) on its sustainability programme, announced a target of improving water efficiency by 25 per cent among a series of sustainability goals for 2020. It also pledged to reduce carbon dioxide emissions of its drinks by a quarter and to work with the WWF to ensure that materials for its PlantBottle, which is manufactured entirely from plant materials, are sourced sustainably.
Other additions to its 2020 sustainability strategy include working to ensure key ingredients, such as sugar cane, mango and pulp and paper are sourced sustainably and replenishing 100 per cent of the water expended through its operations. It also aims to reach a 75 per cent recovery rate on the bottles and cans it sells in developed markets.
Muhtar Kent, chairman and chief executive at Coca-Cola, said: “As we face a resource-stressed world with growing global demands on food and water, we must seek solutions that drive mutual benefit for business, communities and nature. Working with WWF will continue to challenge our company to advance sustainability programs and WWF’s expertise will be instrumental in reaching our environmental performance goals, some of which they help us set.”