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10 December 2011 | Adam Leach
Hasbro’s first corporate social responsibility (CSR) report, published this
week, said the company has released the details to address and sustain “strong
CSR principles”. The online version of the report includes a link to a document
that lists 26 suppliers that make up 80 per cent of the company’s Far East
supply chain. The suppliers, all based in China, include Camei Industrial,
Early Light Industrial and Lucky Bell Plastic Factory. Aside from the suppliers
listed, Hasbro owns and operates two factories of its own, in the US and
Ireland.
In a foreword to the report, Brian Goldner, president and CEO of
Hasbro, said: “I believe it will be the companies who recognise, systematically
address and sustain strong CSR principles, and view such practices as a
strategic imperative that will enjoy the greatest success today and well into
the future.”
In the report, the company also pledged to have a PVC-free supply
chain by 2013. Since the material does not decompose, using it in products
poses environmental issues for companies. They can take measures to recycle the
material, which can then be repurposed to make shoe soles or swimming pool
covers or substitute it for more environmentally friendly alternatives.
Duncan
Billing, chief global development officer at Hasbro,
said: “We are fully
committed to sustainable packaging and that’s why we are actively pursuing ourgoal to eliminate PVC from all
Hasbro core toy and game packaging beginning in 2013. It’s acomplex undertaking, but our
world-class product and packaging designers and engineers are upfor the challenge.”
In October,
Hasbro rival and owner of the Barbie brand of toys Mattel, revealed that it
intends to increase the proportion of recycled materials in its packaging to 70
per cent by the end of the year.
