26 October 2009 | Allie Anderson

UK supply chain consultancy Crimson & Co has completed a takeover of competitor Tamarack Consulting for an undisclosed fee.

The deal, finalised last week, means Tamarack will cease trading and Crimson will take on its resources including staff, client base and intellectual property.

Richard Powell, managing director of Crimson, said: "Tamarack's clients include several powerful retailers and consumer goods companies and, as these are historically strong areas for Crimson & Co, we are excited about the opportunity to expand the relationship with these clients."

John Sewell, senior director at Tamarack, added: "Joining Crimson & Co builds on our commitment to develop supply chain strategies that deliver tangible bottom line results."

Among Sewell's recent clients are J Sainsbury, Argos, Avon Cosmetics, Asda, RHM (Manor Bakeries), Ahold and Somerfield.

Crimson & Co's recent clients include Avon Cosmetics, British American Tobacco, PZ Cussons, Tesco, Shell Lubricants and Novartis.

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